Branding & Marketing Archives - Page 3 of 5

The Culture Your Business Creates Is Always Personal

April 23, 2018January 4, 2021 by Pat Fraser

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Contrary to what most people would want to believe, business isn’t just business. Let's be real, business is personal too, and that personal aspect of the business is what creates culture. Beliefs and self-inculcated values are what drives or dictates one’s personality, and it’s the same personal ego or charisma…

Your Friends and Family Are Your Worst Enemies When It Comes To Business

April 4, 2018January 4, 2021 by Pat Fraser

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Most times in the world of business, blood isn’t thicker than water and family or friends will easily cross you thicker than strangers. But it’s quite unfortunate that many young or even established entrepreneurs are yet to realize this fact, and by the time they do; it’s already too late.…

The Hip Hop Ghostwriter And Why Rappers Need Them

October 18, 2017June 27, 2019 by Pat Fraser

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There was a time when rappers could straddle the dual roles of writer and rapper. That day went the way of typewriters, Kodak cameras and dinosaurs. These each had a single thing that brought about their demise. It was the advent of something better, not keeping up with the shift…

Willfully Deciding to Be a Starving Artist is Really Stupid

June 27, 2017February 1, 2023 by Pat Fraser

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Having a skill or hobby through which you can make money can bring independence and a financial flow that comes directly into your hands. Say enough with being a starving artist while being your own boss as you showcase your craft can come with many collateral effects. But the truth…

Simply Buying Social Media Likes And Followers Vs. Real Social Media Marketing

April 5, 2017January 23, 2024 by Pat Fraser

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It’ѕ unfortunate, but thеrе іѕ a lаrgе shadow thаt has been cast оvеr the social mеdіа рrоmоtіоn rеаlm. It’ѕ аlmоѕt common knоwlеdgе thаt buуіng lіkеѕ аnd followers is not only tаbоо, but іt іѕ not еthісаl, can рut уоur account in hаrm’ѕ wау, аnd has еvеn been called іllеgаl. Wе’rе…

A Musician Must Have A Website To Have Credibility On The Internet

March 14, 2017June 14, 2021 by Pat Fraser

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Got Reverbnation? Yes. Got Soundcloud? Yes. Got Twitter? Yes. Got Facebook? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you're a musician who wants to be taken seriously online, you need to have your OWN website. No two…

Why Your Business Doesn’t Sell: The Silver Surfer Theory

March 6, 2017February 1, 2023 by Pat Fraser

2749

Guess who’s the most powerful superhero? Superman? Thor? Hulk? Green Lantern? Wonder Woman? The answer is none of the above. The true answer is Silver Surfer. This might be subjective and based on opinion for the most part, but his superpowers make a strong case for him being one of…

Artists, Do Yourself A Favor and Charge More for Your Services

August 31, 2016June 27, 2019 by Pat Fraser

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It is an unfortunate current occurance, but indie music artists need to know it is perfectly fine to charge their full worth. When you as an indie music artist, graphic designer or music video producer undervalue yourself by charging a low price you are not doing yourself a favor. Let…

A Complete Guide to Being An Artistpreneur

August 6, 2016September 4, 2019 by Pat Fraser

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Chase your dream! Or you’ll spend the rest of your life building the dreams of someone else. Talent is good. Determination is better. Olympic champion gymnast, Gabby Douglas, spent her childhood practicing her gymnastic stunts 40 hours a week. Why? For the opportunity to represent her country at the…

Top 3 Things Lazy Indie Artists Don’t Do

April 28, 2016June 27, 2019 by Pat Fraser

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Being an indie artist means taking a lot of time beyond just your creative work for promotion. The modern tools that surround us can allow us to have great success in creating our own career with our passions, but it takes self-motivation to learn how to use those tools correctly.…

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