Branding & Marketing Archives - Page 3 of 4

A Musician Must Have A Website To Have Credibility On The Internet

March 14, 2017June 14, 2021 by Pat Fraser

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Got Reverbnation? Yes. Got Soundcloud? Yes. Got Twitter? Yes. Got Facebook? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you're a musician who wants to be taken seriously online, you need to have your OWN website. No two…

Why Your Business Doesn’t Sell: The Silver Surfer Theory

March 6, 2017February 1, 2023 by Pat Fraser

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Guess who’s the most powerful superhero? Superman? Thor? Hulk? Green Lantern? Wonder Woman? The answer is none of the above. The true answer is Silver Surfer. This might be subjective and based on opinion for the most part, but his superpowers make a strong case for him being one of…

Artists, Do Yourself A Favor and Charge More for Your Services

August 31, 2016June 27, 2019 by Pat Fraser

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It is an unfortunate current occurance, but indie music artists need to know it is perfectly fine to charge their full worth. When you as an indie music artist, graphic designer or music video producer undervalue yourself by charging a low price you are not doing yourself a favor. Let…

A Complete Guide to Being An Artistpreneur

August 6, 2016September 4, 2019 by Pat Fraser

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Chase your dream! Or you’ll spend the rest of your life building the dreams of someone else. Talent is good. Determination is better. Olympic champion gymnast, Gabby Douglas, spent her childhood practicing her gymnastic stunts 40 hours a week. Why? For the opportunity to represent her country at the…

Top 3 Things Lazy Indie Artists Don’t Do

April 28, 2016June 27, 2019 by Pat Fraser

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Being an indie artist means taking a lot of time beyond just your creative work for promotion. The modern tools that surround us can allow us to have great success in creating our own career with our passions, but it takes self-motivation to learn how to use those tools correctly.…

Indie Artist Dumb Question: Why Am I Marketing My Own Music?

March 18, 2016June 27, 2019 by Pat Fraser

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If you’re like most indie artists, you’re probably in a constant struggle with your social media profiles and internet marking tactics to find new fans or clients and build your brand. You may feel like you’re swimming in dirty water where you really can’t see but a few inches in…

Real Followers vs. Fake Followers: Social Media Credibility

January 16, 2016June 27, 2019 by Pat Fraser

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Are more likes always better than less likes? Not necessarily, and this is a very important lesson to learn in the early stages of Internet marketing. The Internet can allow indie artists, indie music artists, indie graphic designers and more to share their work with a much wider range of…

Stop Opinion Policing & Disregarding The Power of Social Media

December 30, 2015May 28, 2017 by Pat Fraser

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We’re in the age of social media, and that means it’s possible to have a platform to share with the world your ideas, thoughts and dreams. While once it may have been nerve racking to difficult for a single person to reach many people at once, today it’s quick and…

Why Local Musicians Stay Local and Never Make It

November 30, 2014May 28, 2017 by Pat Fraser

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Right now there are millions of talented individuals that are playing music and thinking to themselves that they’ve “made it.” In fact, you may know a few people like this, as they’ll be quick to talk shit about how amazing they are and may even have a small following in…

When It Comes to Your Business, Build a Universe like Marvel Studios

October 24, 2014May 28, 2017 by Pat Fraser

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Millions of people will fail at business this year. It’s not meant to discourage you, it’s the reality that many are facing head on right now. If you are starting out or you’ve been working towards building an empire, but things seem to be falling apart and you’re not sure…

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