Branding & Marketing Archives - Page 4 of 5

A Complete Guide to Being An Artistpreneur

August 6, 2016September 4, 2019 by Pat Fraser

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Chase your dream! Or you’ll spend the rest of your life building the dreams of someone else. Talent is good. Determination is better. Olympic champion gymnast, Gabby Douglas, spent her childhood practicing her gymnastic stunts 40 hours a week. Why? For the opportunity to represent her country at the…

Top 3 Things Lazy Indie Artists Don’t Do

April 28, 2016June 27, 2019 by Pat Fraser

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Being an indie artist means taking a lot of time beyond just your creative work for promotion. The modern tools that surround us can allow us to have great success in creating our own career with our passions, but it takes self-motivation to learn how to use those tools correctly.…

Indie Artist Dumb Question: Why Am I Marketing My Own Music?

March 18, 2016June 27, 2019 by Pat Fraser

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If you’re like most indie artists, you’re probably in a constant struggle with your social media profiles and internet marking tactics to find new fans or clients and build your brand. You may feel like you’re swimming in dirty water where you really can’t see but a few inches in…

Real Followers vs. Fake Followers: Social Media Credibility

January 16, 2016June 27, 2019 by Pat Fraser

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Are more likes always better than less likes? Not necessarily, and this is a very important lesson to learn in the early stages of Internet marketing. The Internet can allow indie artists, indie music artists, indie graphic designers and more to share their work with a much wider range of…

Stop Opinion Policing & Disregarding The Power of Social Media

December 30, 2015May 28, 2017 by Pat Fraser

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We’re in the age of social media, and that means it’s possible to have a platform to share with the world your ideas, thoughts and dreams. While once it may have been nerve racking to difficult for a single person to reach many people at once, today it’s quick and…

Why Local Musicians Stay Local and Never Make It

November 30, 2014May 28, 2017 by Pat Fraser

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Right now there are millions of talented individuals that are playing music and thinking to themselves that they’ve “made it.” In fact, you may know a few people like this, as they’ll be quick to talk shit about how amazing they are and may even have a small following in…

When It Comes to Your Business, Build a Universe like Marvel Studios

October 24, 2014May 28, 2017 by Pat Fraser

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Millions of people will fail at business this year. It’s not meant to discourage you, it’s the reality that many are facing head on right now. If you are starting out or you’ve been working towards building an empire, but things seem to be falling apart and you’re not sure…

Your Social Media Following Is Huge Without A Website? You’re Losing Money and Credibility

August 25, 2014May 28, 2017 by Pat Fraser

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That’s right, you’re losing monetary opportunities, and your credibility is seriously lacking. This is a hard truth that many artists have to deal with, but it’s an absolute. Think of it in terms of applying for a job. Would you apply for a job by sending an email to the…

Rappers Need to STOP Being Afraid to Make Money!

August 26, 2012September 29, 2017 by Pat Fraser

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I hate to pick on rappers, but let's be real; even though rappers brag about all the money they have, the truth is A LOT of them don't have money like that. Ladies and gents, most of these rappers aren't "making it rain." While a lot of musicians are broke and are…

Your Music Might Be Great, But YOU Suck!

July 7, 2012September 29, 2017 by Pat Fraser

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Let's be real... EVERYBODY and their mother and grandmother does music. Everyone's a musician. Everyone's a producer. Everyone is a CEO of a record label. Everyone is everything and a bag of chips. Everyone who does music thinks that their music is the best and they're the best thing since…

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