Brand Positioning for Creators That Converts

Black-Owned Business Branding: Why “Urban” Can Weaken Your Market Position

October 27, 2026October 27, 2026 by Pat Fraser

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Black-Owned Business Branding: Why “Urban” Can Weaken Your Market Position Why Black entrepreneurs, artists, and creative businesses should rethink vague industry labels and build stronger brands through precision, differentiation, and strategic positioning. Your Brand Deserves More Than a Category A business can have a compelling product, exceptional creative talent,…

Stop Offering “Exposure” to Professional Artists and Graphic Designers

August 31, 2026August 31, 2026 by Pat Fraser

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Stop Offering “Exposure” to Professional Artists and Graphic Designers There is a peculiar form of entitlement that appears regularly in creative industries: someone needs a logo, illustration, album cover, website graphics, branding package, promotional artwork, photography, or some other piece of professional creative work—and instead of asking what it…

Gender War Content Creators: How Adversarial Branding Destroys Credibility

July 30, 2026July 30, 2026 by Pat Fraser

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Gender War Content Creators: How Adversarial Branding Destroys Credibility Why Rage Is Replacing Talent—and Why Serious Brands Should Want No Part of It Social media has produced a peculiar class of content creator. They are not known for groundbreaking ideas. They are not respected for original research, technical…

What “Serious Inquiries Only” Really Means — And Why Businesses Use It

June 22, 2026June 22, 2026 by Pat Fraser

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What “Serious Inquiries Only” Really Means — And Why Businesses Use It Some phrases in business advertising immediately divide people. “By Appointment Only.” “Premium Services.” “Qualified Applicants.” And perhaps one of the most misunderstood: Serious Inquiries Only. Some people read those three words…

4 Reasons Why Content Creation Should Be Done By A Branding Agency

March 31, 2021January 3, 2023 by Pat Fraser

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Information from Forbes states that 38% of visitors and users will stop reacting to your business if your website is poor and unattractive. But your brand recognition will receive a boost of up to 80% if the color palette, style, and quality of your marketing materials change. Wow! And one…

5 Reasons Why Indie Artists Should Invest In Their Own Music Blog

December 15, 2020December 16, 2020 by Pat Fraser

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It’s time to end the “starving indie artist” tag and be serious with our hustle as indie artists. Enough with the nonsense that if you’re an independent artist not signed to some famous major music label, you’re probably going to be broke. One of the many reasons for this prevailing…

Top 3 Reasons Why The Belief That Crowdfunding Is Begging Is Nonsense

October 22, 2019February 17, 2020 by Pat Fraser

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Crowdfunding: Lost In The World Of Man’s Translation And Confusion It was only several years ago that crowdfunding stormed the financial scene as a non-conventional means of sourcing funds for worthwhile projects and startups. Thanks to its less complex nature, crowdfunding soon became the “new Jerusalem” through which boot-strapped and…

The Hip Hop Ghostwriter And Why Rappers Need Them

October 18, 2017June 27, 2019 by Pat Fraser

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There was a time when rappers could straddle the dual roles of writer and rapper. That day went the way of typewriters, Kodak cameras and dinosaurs. These each had a single thing that brought about their demise. It was the advent of something better, not keeping up with the shift…

A Musician Must Have A Website To Have Credibility On The Internet

March 14, 2017June 14, 2021 by Pat Fraser

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Got Reverbnation? Yes. Got Soundcloud? Yes. Got Twitter? Yes. Got Facebook? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you're a musician who wants to be taken seriously online, you need to have your OWN website. No two…

When It Comes To Your Music, Get Your Internet Marketing Up

September 20, 2011November 6, 2020 by Pat Fraser

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Say it with me, INTERNET MARKETING. The internet is a big tool in helping launch the career of a lot of independent musicians all over the world. As an up and coming musician, it would definitely be in your best interest to market your album on the internet. Honestly in…

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