Indie Music Marketing Archives

4 Reasons Why Content Creation Should Be Done By A Branding Agency

March 31, 2021January 3, 2023 by Pat Fraser

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Information from Forbes states that 38% of visitors and users will stop reacting to your business if your website is poor and unattractive. But your brand recognition will receive a boost of up to 80% if the color palette, style, and quality of your marketing materials change. Wow! And one…

5 Reasons Why Indie Artists Should Invest In Their Own Music Blog

December 15, 2020December 16, 2020 by Pat Fraser

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It’s time to end the “starving indie artist” tag and be serious with our hustle as indie artists. Enough with the nonsense that if you’re an independent artist not signed to some famous major music label, you’re probably going to be broke. One of the many reasons for this prevailing…

Top 3 Reasons Why The Belief That Crowdfunding Is Begging Is Nonsense

October 22, 2019February 17, 2020 by Pat Fraser

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Crowdfunding: Lost In The World Of Man’s Translation And Confusion It was only several years ago that crowdfunding stormed the financial scene as a non-conventional means of sourcing funds for worthwhile projects and startups. Thanks to its less complex nature, crowdfunding soon became the “new Jerusalem” through which boot-strapped and…

Top 3 Reasons Why Indie Music Artists Should Be Against Censorship

May 28, 2019August 31, 2022 by Pat Fraser

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Censorship eliminates everything that defines art and what artists do to be artists Today's music is an important part of our lives. It is a way of expressing ourselves as individuals and is an art form that helps us define who we are. We use it to express our feelings,…

The Hip Hop Ghostwriter And Why Rappers Need Them

October 18, 2017June 27, 2019 by Pat Fraser

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There was a time when rappers could straddle the dual roles of writer and rapper. That day went the way of typewriters, Kodak cameras and dinosaurs. These each had a single thing that brought about their demise. It was the advent of something better, not keeping up with the shift…

Willfully Deciding to Be a Starving Artist is Really Stupid

June 27, 2017February 1, 2023 by Pat Fraser

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Having a skill or hobby through which you can make money can bring independence and a financial flow that comes directly into your hands. Say enough with being a starving artist while being your own boss as you showcase your craft can come with many collateral effects. But the truth…

A Musician Must Have A Website To Have Credibility On The Internet

March 14, 2017June 14, 2021 by Pat Fraser

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Got Reverbnation? Yes. Got Soundcloud? Yes. Got Twitter? Yes. Got Facebook? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you're a musician who wants to be taken seriously online, you need to have your OWN website. No two…

Top 3 Things Lazy Indie Artists Don’t Do

April 28, 2016June 27, 2019 by Pat Fraser

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Being an indie artist means taking a lot of time beyond just your creative work for promotion. The modern tools that surround us can allow us to have great success in creating our own career with our passions, but it takes self-motivation to learn how to use those tools correctly.…

Indie Artist Dumb Question: Why Am I Marketing My Own Music?

March 18, 2016June 27, 2019 by Pat Fraser

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If you’re like most indie artists, you’re probably in a constant struggle with your social media profiles and internet marking tactics to find new fans or clients and build your brand. You may feel like you’re swimming in dirty water where you really can’t see but a few inches in…

Why Local Musicians Stay Local and Never Make It

November 30, 2014May 28, 2017 by Pat Fraser

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Right now there are millions of talented individuals that are playing music and thinking to themselves that they’ve “made it.” In fact, you may know a few people like this, as they’ll be quick to talk shit about how amazing they are and may even have a small following in…

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