Digital Marketing Archives

4 Branding Strategies and Tips That Are Essential For Business

February 28, 2023March 1, 2023 by Pat Fraser

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Employing proper business branding strategies could spell the success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. And when you garner enough sales, then only then can your business thrive.…

You Need An Internet Branding Strategy Now! No Ifs, Ands Or Buts!

November 30, 2022December 1, 2022 by Pat Fraser

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What is Internet Branding? Internet branding is one strategy that business owners can employ to establish their position in the marketplace. Even well-established companies are investing on creating an online brand reputation. They’re doing this since Internet branding strategies have also produced massive impact on a brand's effort to expand.…

Your Business Website Needs Good Design And Usability Or Else!

October 13, 2022October 13, 2022 by Pat Fraser

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The Importance of A Good Design Your business website is the hub of your online brand. It is the virtual representation of your company whether your company is brick-and-mortar or not. When you are doing business online, people can’t see you physically like how they could if they were…

You Must Know The Importance Of A Business Name And Branding

October 10, 2022October 10, 2022 by Pat Fraser

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An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can create their own unique…

Here’s Why You Need Graphic Illustration For Your Business Brand Identity

January 31, 2022February 1, 2023 by Pat Fraser

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Sometimes, people often used the words ‘graphic design’ and ‘graphic illustration’ interchangeably. However, both words mean different things. One or the other or both are what businesses need to establish their brand identity. This might go without saying, but your business’ brand identity is very important. How do you separate…

Professional Graphic Design Will Ensure The Survival of Your Business

December 20, 2021February 1, 2023 by Pat Fraser

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You're in business to make money, but first, you need to survive because you're not the only one in that sector. But survival doesn't come easy. When cash gets tight and cuts must be made, especially in small enterprises, the creative budget is frequently the first to suffer. It can…

4 Reasons Why Content Creation Should Be Done By A Branding Agency

March 31, 2021January 3, 2023 by Pat Fraser

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Information from Forbes states that 38% of visitors and users will stop reacting to your business if your website is poor and unattractive. But your brand recognition will receive a boost of up to 80% if the color palette, style, and quality of your marketing materials change. Wow! And one…

4 Creative Businesses You Can Start With No Money

November 5, 2020February 1, 2023 by Pat Fraser

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Creativity doesn't always require money to start a business since there are many creative businesses out there. Once you know how to define your most reliable niche, you can start a good-paying business without any start-up capital. Starting a business of your own has always been on your mind. You're…

Race, Color And Politics In Branding That Isn’t Race, Color And Politics

April 9, 2020February 1, 2023 by Pat Fraser

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Why Does Everything Have To Be About Color? This isn't the discussion that you think this will be, so take a deep breath and relax. This won't be the uncomfortable race conversation. There'll be no need to assert any type of "All Lives Matter" rhetoric in this discussion. The only…

13 Things WordPress Web Developers Can Tell People Who Say “It’s Just A Template”

March 12, 2020July 22, 2024 by Pat Fraser

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The Difficult Task Of Convincing Clients That Web Design Is Much More Than A Template The current website design marketplace is one that is crowded with different choices for clients (and web designers and developers). We're not the only talented creative designers competing for space, nor are we spared by…

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