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How Does Your Brand Affect Your Customers’ Personal Experiences?

Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet? “Emotional connectivity,” says former Saatchi & Saatchi Worldwide CEO Kevin Roberts. “You want loyalty beyond reason and loyalty beyond recession.” Emotional connectivity that becomes brand loyalty is what a true customer brand experience…

The Hip Hop Ghostwriter And Why Rappers Need Them

There was a time when rappers could straddle the dual roles of writer and rapper. That day went the way of typewriters, Kodak cameras and dinosaurs. These each had a single thing that brought about their demise. It was the advent of something better, not keeping up with the shift…

Willfully Deciding to Be a Starving Artist is Really Stupid

Having a skill or hobby through which you can make money can bring independence and a financial flow that comes directly into your hands. Say enough with being a starving artist while being your own boss as you showcase your craft can come with many collateral effects. But the truth…

TOP 20 Things You Should NEVER Say To An ARTIST

  Yоu Саn’t Mаkе Any Real Money Being Аn Аrtiѕt   Is thаt whу еvеrуthing аrоund uѕ is dеѕignеd bу creative mindѕ? Frоm the print оn уоur shower сurtаin tо thе grарhiс design оn уоur toothpaste tubе? It might not be a “corporate” career with a side of pretentiousness but…