Artistpreneur Spotlight – My Epress Kit, Electronic Media Press Kit Company
This edition of Artistpreneur Spotlight is about a company that is integral in an artists’ career. We interviewed Steve, the founder and president of this company. The company we’re talking about is a company that specializes in electronic press kits and this company in particular is called “My Epress Kit.” Here’s an intro to what My Epress Kit is about…
My Epress Kit is your best option for Electronic press and Media kits on the web. We take care of all the designing and implementing so you don’t have to! We offer both web-based and PDF kits of all kinds catered to suit your needs. Read More Here
1 .) Why is it important for musicians to have an electronic press kit? And what would you say to the musicians out there who don’t have one (yet)?
When a person is trying to get a job, one of the first things they do is put together a resume to highlight what they want perspective employers to know about them. An EPK is kind of like that, it is a way for musicians to put their best foot forward with potential promoters, agents, the press, and even fans and can be the difference between getting signed or getting that big gig being on the outside looking in. As far as anyone without an Electronic Press Kit goes, do yourself and your career a favour and get one.
2 .) What makes My Epress Kit different from all of the other electronic press and media kit companies out there?
We listen and work with our clients until they are happy. We also do all the work, so all you need to do is give us the information and we put it together in whatever format (web-based or PDF) our clients prefer.
3 .) Unfortunately the music industry is full of talented individuals who just don’t get any recognition for their talent and/or work. Could this be due to bad music or a lack of bad marketing or a combination of both? If bad marketing is the case, would an electronic press kit help to address that?
Music is a funny thing, that offers something for everyone so I don’t really think there is bad music. One problem a lot of new artists have is knowing where, how and to whom to promote themselves to. Proper marketing including a professional EPK is a great first step in taking your career to the next level.
4 .) It is well known that the traditional music industry model as we know it is dead. If this is true, could it be possible that artists might not need an electronic press kit or is that something that an artist will always need?
Actually nothing could be further from the truth. While the industry has shifted models the door is more open than ever for independent artists to have an impact, and a professional EPK can certainly help open doors along the way. You will always need to promote yourself as much as possible and seeing as a Press Kit is one of the easiest and most cost effective ways to do it I don’t believe there will be a point in time where they will ever become obsolete.
5 .) How do you think the internet and social media affected the music industry and how musicians are able to market themselves and where does the electronic press kit fit into all of this?
The Internet has made it easier for artists to share their music and build a following that they probably wouldn’t have otherwise without the powers of a major label. An Electronic press kit helps along the way in that it makes it easier for journalists to write about you, A&R reps to see what you have going on, and really anyone in a position to help further your career check out your music, learn more about you, and get in touch with you for whatever reason. Really it’s an essential part of your marketing tool kit.
6 .) Social media is obviously an extremely important element in today’s world, especially when it comes to business, branding, marketing, etc. With that being said, do you think an artist will be able to survive in today’s music industry if they’re not social media savvy?
It’s possible I guess, but why anyone would choose to go that route I’m not sure. All the major networks are relatively easy to figure out and the opportunities they provide are mind blowing.
7 .) When someone looks at a musician’s electronic press kit, what on there should stand out the most or catch the viewer’s attention immediately?
Awesome images can make or break a kit. They tell the story of who you are and what you’re about without the need for a reader to even look at a single word. An EPK with subpar images isn’t visually attractive and in most cases will turn a reader off without even listening to your music.
8 .) What is your process for creating an EPK? Is the process the same for every musician or is it different for each one?
What we do at My Epress Kit is a bit unique. We really try to get to know our clients so we can get a feel for exactly what it is they are looking for. We figure out what they are looking to accomplish with their kit and then recommend the best path to get there. Every client is unique and the exact same approach wouldn’t work for everyone but generally how it works is you tell us what you want, we give you the options that best fit your needs and then we have a look at the information you want to include in your kit and we either create something awesome right away or if need be help you polish the information you have if its not up to professional standards. We take real pride in creating these kits for artists because we know how important they are in their careers so every piece of work with a My Epress Kit seal of approval is the best it can be.